Modern Watches for Men

Modern Watches for Men

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Based on +14,000 reviews

"Excellent service, high quality products"

Ordered on a sunday, received on tuesday which is phenomenal in the current circumstances. Love the watch, really classy

Chris Brown, May 27 2020

"Lovely Scandinavian design, good quality"

Love my new Native watch! Stylish, minimalist and elegant. Beautiful design. Ordered an extra strap so I can change them. Easily changeable.

Judit Bartok, May 22 2020

"Professional and easy to follow purchasing experience"

Choosing my watch was straight forward on the website, ordering was smooth, keeping me informed was done at the correct level and delivery was timely.

Henry Wilson, April 27 2020


Quick delivery, watch looks great and love the CSR scheme to give back to the environment. 5 stars!

Ben Challenger, April 27, 2020

"Excellent customer service - went the extra mile"

Excellent customer service - went the extra mile . Very happy with the watch - great to wear ! 

ANONYMOUS, April 27, 2020

Wearing a contemporary timepiece is more about its functionality, versatile design, and sustainable values. When time is crucial for your busy schedule and our planet, Nordgreen’s modern watches for men help keep your style current.

The design thought behind our collection of Scandinavian watches is based on the sentiment of being present in the moment. For us, this means that by creating minimalist designer timepieces with big dials. Our watches are powered by Japanese Quartz Movement to provide you with reliable timekeeping for your peace of mind throughout your day. Nordgreen watches are minimalist by design, to keep you looking modern all the time.

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Case Sizes
Watch Colors
gun metal
rose gold
Dial Colors
3 link
5 link
5 link silver gold
5 link silver rose gold
5 link two toned
black croc leather
black leather
black mesh
black nylon
black silicone
black vegan leather
brown leather
brown vegan leather
dark brown leather
dove grey vegan leather
grey leather
navy blue leather
navy blue nylon
navy blue vegan leather
olive green nylon
patina grey leather
pink leather
white leather

For the earth

Our commitment to earth first echoes the principles of Danish society, seeking to inspire positive change by giving back to the world. Wearing Nordgreen gives you the chance to donate to one of three global sustainability organisations via our Giving Back Program.

For form and function

Created by award-winning designer Jakob Wagner, our minimalist Danish designs honour form and function in equal measure, with each having a different story to tell. These are modern classics: watches designed for everyone, everywhere.

Modern watches for men bear little resemblance to the timepieces of a century or two ago. Stylish watches for men today are almost exclusively wristwatches. But if you’d tried to wear one of these at the turn of the twentieth century, you might have drawn laughter.

At that point, pocket watches where what the well-dressed gentleman wore. And, if it hadn't been for World War I, they might still be in fashion. How did the war change things? It was a matter of convenience.

When you're in combat, you've got to carry your pack, rifle, and keep an eye out for the enemy. A pocket watch is poorly suited for these situations. You'd have to find the chain, and then open the watch before being able to see the time. In the interim, you might miss a bullet heading your way.

The soldiers started fashioning their own wristwatch contraption, and a stepped-up version quickly became popular in post-war society.

Nowadays, we don't need to duck bullets on a daily basis. In fact, with a smartphone in our pocket, we don't really even need a watch, right? That hasn't dimmed their appeal, though. After all, if you want to check the time discreetly, it's a lot easier to check your wrist than haul out your smartphone and light it up.

Cool modern watches for men serve more than just a practical purpose. They are an accessory that says something about the people wearing them, too. A finely crafted timepiece shows that you appreciate the finer things. A flashy, designer brand is a way to show people you’ve got a lot of money.

Every style of modern watches for young men today says something about the wearer. So, when you’re buying a new watch, think first about what you want it to say about you. With Nordgreen timepieces, you'll show your exquisite taste and confirm that you are confident and have nothing to prove with fancy diamonds and other features.

Men don’t generally have access to the vast array of accessories that women wear every day. Fortunately for a man, you can polish any look with one of the best modern watches for women.

A high-quality watch can even become a family heirloom, passed from one generation to the next. The key to ensuring that your heirloom never looks dated is to choose a style that’s simple and classic.

A trendy watch will work well for one season, or perhaps two at a stretch. After that, though, it’s going to gather dust in the drawer because it will be out of style. It’s better to buy something a little more expensive that won’t get dated too fast.

If you're hesitant about spending more than a few dollars for a watch, consider your cost-per-wear. Let's say you pay £50 for a fashion watch and wear it every day for three months. That's 90 wears over that time or £0.56 per wear. That doesn't sound bad on its own.

Now let’s consider one of our high-quality Nordgreen models. You’ll pay about £160 for one, but you’ll be able to wear it for years. Assuming that you wear it every day only for two years, it’ll cost you £0.30 per wear. Now, since it will last far longer than two years, that figure is still high.

So, even if you pay more for our classic models, you’re still getting a better deal.

Cool Modern Watches for Men

We’re proud to present our full range of men’s watches. We keep things simple by sticking to four main designs. Why? In Denmark, we’re firm believers in the principle of hygge (pronounced hoog-uh). Hygge reminds us to pay attention and live in the moment.

It's about clearing extraneous clutter and reverting to a simpler way of living. Our timepieces are perfectly designed to remind you of the hygge philosophy daily.

We’ve kept our watch designs basic, but we offer a range of customizable options so you can build it to match your style and personality. Here’s how you can create your version of our models:   

  • Put a smile on your dial and change the colour, too: The dials on all of our models except the Philosopher can be navy, black, or white. The Philosopher’s dial is white.
  • Get strappy:  We offer strap choices comprising leather, vegan leather, stainless-steel mesh, nylon, and rubber. Why not buy a few spare straps so you can change the look to match the occasion?
  • Make a new casing out of it: You have the following options for the watch casing – gold, rose-gold, silver, and gunmetal grey.

Not all customizations are available for every model. But you’ll be able to see which apply by clicking through to the detailed page for each item.

The Pioneer

The Pioneer is a chronograph for men who are serious about timekeeping. A dive watch looks interesting, but how many of those features will you ever really use? With the Pioneer, you have one dial to count off the seconds, and one that acts as a stopwatch, plus the date, hours, and minutes marked on the face. Here are your options:

The Native

Timeless design and simplicity merge to stunning effect in the Native. There is not a single extraneous detail on this one. Only the hours are marked, and there's no date feature. What you get is a smooth, clean design finished off with traditional lugs to fasten the band.

The Philosopher

The Philosopher model offers an extra element of style. The face consists of two parts. The outer edge, with the hours and minutes marked, is curved and brushed steel. The dial is elevated to make it easier to read. There is also a hand that ticks off the seconds and a date feature.


With the Infinity, we wanted to keep things simple. All the hours and minutes are marked, but there are no other distractions. There are no lugs or date features with this style.

Best Modern Watches for Young Men

We've made a name for ourselves via exquisite design and outstanding craftsmanship. Every Nordgreen watch is assembled by hand, checked, and rechecked before we ship it to you. From the start, we knew that only exceptional quality would do.

That’s why we started by partnering with Jakob Wagner. Wagner is one of the top designers in Scandinavia. He’s known for creating clean, uncluttered designs. As a result, we thought he’d be an excellent fit for the aesthetic we wanted to create. And that he was!

Our next step was to ensure that the working parts were of exceptional quality. We chose to use Miyota movements because they’re the best in the world. We also sourced the best durable sapphire glass for the covers.

For the watch casings, we use high-grade stainless steel. We source the finest Italian leather to fashion the straps. Naturally, we wanted our clients to have options, so we also source rubber, stainless steel, and nylon straps. For those who live a vegan lifestyle, we found excellent quality vegan leather.

Of course, demanding the best quality had us looking at climbing costs. So, we needed to go back to the drawing board to talk about essential features.

If we added a load of extra features, we couldn’t afford to charge a reasonable rate for the watches. As a result, we compromised – we skipped the additional features and stuck with classic simplicity and excellent quality.

This business model helped us create a sustainable company – another of our goals. We want our business to make the world a better place, so social responsibility is fundamental to us. As a result, we donate a portion from every watch sale to one of three charitable areas:

  • Providing clean drinking water to people in Africa
  • Sponsoring children in India to go to school
  • Saving the rainforest

What's different about our social responsibility program is that you, the buyer, decide where we send the donation from your sale. When you make your purchase, you'll get to choose between the three options listed above and decide who benefits from your purchase.

At Nordgreen, we care about more than just making a profit. We want to make a real difference. And we’re making that happen every day. Would you like to help us make a difference?

Our Sustainable Initiatives

Carbon Neutral
By planting 1000's of trees we have offset our carbon emissions generated by our office here in Copenhagen. Equally, each of our global shipments have been offset, including your Nordgreen order.
Sustainable Packaging
All our packaging is FSC certified. The cardboard paper in our packaging comes from responsibly managed forests. The felt insides of the box are formed using up-cycled plastic bottles.
Giving Back Programme
Our Giving Back Programme upholds our Nordic and Danish values of health, education, and environment, and in doing so, establishes partnerships with relatable charitable organizations around the globe.
Responsible Manufacturing
By partnering with Danish partners abroad we ensure that our overseas production facilities adhere to the highest standards while following Danish labor practices.

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