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A stainless steel watch is nowadays the most common and the most popular choice. At last, we make all our Nordgreen watches from stainless steel. However, it wasn’t always like that. Not so long ago, a stainless steel watch was considered too robust, too expensive, and even ugly. The fashion of that time didn’t allow bigger watches on the wrist, and the technology couldn’t make them smaller. However, stainless steel is now the most popular style, even in the luxury watch industry. In the last few years, precious metal watches decreased in sales by ca 31%. What made people change their minds?

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