free extra strap with every watch or set: use code freestrap at checkout

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free extra strap with every watch or set: use code freestrap at checkout

Our Watch Design Philosophy

Our designs represent an aspect of life for us in Denmark. Our collection reflects our ability to adapt to your busy routine and to be as versatile as you need your accessories to be.

Our Watch Designers

For 25 years and counting, Jakob Wagner continues to make his mark on Danish design. His works express his passion for design through aesthetic appeal and practical purpose.

As designer of the Nordgreen watches, Jakob is well-acclaimed for designing collections for major brands such as Bang & Olufsen, Hay, B&B Italia, and Cappellini. He is also a five-time recipient of the IF Product Design Award and Designer of the Year. Nordgreen and Jakob are the recipients of the Red Dot Award in Product Design 2020.

"With a Nordic mindset on design, contemplation comes first. I look for meaning before I design anything. Then I turn to nature for inspiration, searching for the most harmonious expression.

Jakob Wagner, 2020

We Want You To Contemplate Our Design

We want you to contemplate how the contour of our timepieces can subtly provoke your thoughts and memories, as it does ours. Our collection is provocative and designed to be Nordic.

Danish Design with Integrity

Watches Designed with You in Mind

As Danes, we were raised with the values of simplicity and balance. To us, this means that people always come first, that sometimes it’s healthy to leave a little early on a Friday for an after-work beer, and that everything is better with a little “hygge.” The Danish lifestyle is all about removing the complexities of modern living and appreciating the little things--about having less and enjoying more.

When founding Nordgreen, we knew we wanted to find a way to translate these values into our watches.

After nearly a year of intensive collaboration, countless sleepless nights, and swimming pools’ worth of coffee, we are thrilled to present a beautiful line of watches completely designed with you in mind.

Our watches were meticulously designed to be able to be worn every day, regardless of what clothes you have on, where you’re going, or how you’re feeling, allowing you to focus on the little moments that make life worth living. Our watches don’t just tell the time: they remind you to treasure it.

We are immensely proud of the result, and hope that you will be too

Design has the potential for storytelling, inviting our hidden dreams into our lives

the designer

Jakob Wagner

Guided by traditional Scandinavian design, a love for watches, and a desire to completely change the way we look at them, we knew there was only one designer who could bring our vision to life: Jakob Wagner.

Wagner is one of Scandinavia’s most heavily awarded and respected designers, with over 20 years of experience designing for international companies including Bang & Olufsen, Hay, Muuto, and B&B Italia. In that time, he has honed a style that is quintessentially Danish: elegant, simple, balanced, and timeless. What sets him apart, however, is his ability to integrate functionality into his designs. Wagner’s background in mechanical engineering grounds his designs in the user experience, so that in everything he creates, he carefully considers not just the look of the object, but how its user will want to interact with and create a connection to it.

With his ability to strike the perfect balance between minimalism and functionality and his artistry in embedding Danish values into everything he creates, Jakob Wagner is our key to making true Scandinavian lifestyle and design accessible.

  1. Real Italian Leather
  2. Japanese Quartz Movement
  3. Water Resistant up to 3 ATM
  4. Interchangeable Straps
  5. 316L Stainless Steel
True Scandinavian lifestyle & design, made accessible
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