Fashion Watches

Wearing a watch was once considered a privilege. Now it's a great fashion choice for every man and woman, boy or girl. Fashion watches by Nordgreen are a true expression of one person’s style choice. Surely, some claim that the time of watches has passed, that they are obsolete. But we heard that argument many times in history, and still, people wear watches. They started out as a status symbol, turned to a necessity, and ended as a fashion detail. At Nordgreen, we combine our Danish values and all our resources to make beautiful fashion watches every day. Our Nordgreen fashion watch story started in 2017, but the history of fashionable watches is a few centuries old.

Native | White Dial - Mesh - 40mm / Gold
28mm 32mm 36mm 40mm
Native | White Dial - Mesh
Native | White Dial - Black Leather - 40mm / Gold
28mm 32mm 36mm 40mm
Native | White Dial - Black Leather

The history of wristwatches

The first written traces of wearable watches start in the 15th century in Italy. However, some sources claim that Nuremberg Eggs were the first wearable watches at the start of the 16th century. Of course, that was the time of pocket watches, strictly for man. Women eventually wore highly unpractical and often unprecise pendant watches. After all, in those times, watches were a status symbol and were reserved for the higher class. A lot of time had to pass until the first wristwatch came to life.  It was made in 1868 and sold in 1876. Countess Koscowicz of Hungary entered history as the first owner of the watch worn around the wrist.

In the First World War, the watch became a necessity to the soldiers, and wristwatches were more practical than pocket ones. After the war, the time of the fashion watches arrived. But most of the people had to wait until the 1970s when the quartz revolution started. Quartz movement revolutionised the industry, and the watches became affordable and, thus, popular. Nowadays, the watch industry relies almost entirely on the quartz movement. Quartz movement is extremely precise, easy to maintain, and comes with a fair price. That’s also the case with the fashion watches by Nordgreen. We use only the finest Japanese quartz movement, produced by Miyota. Nowadays, mechanical watches are produced mostly in special editions for watch enthusiasts.

Nordgreen fashion watches

Every fashion item needs an elegant design. With that in mind, we partnered with Jakob Wagner. Jakob is one of the most awarded designers in Scandinavia, and everything he touches, he turns into a unique piece. All fashion watches by Nordgreen wear his signature, and he has created four lines of watches, Infinity, Native, Philosopher, and the Pioneer. For the Pioneer line, Jacob 2020 obtained the prestigious Red Dot award, fourth in his career. But, of course, all of our watches are designer’s masterpieces.


The infinity line prides itself on minimalistic Danish design, without any additional features. Simple, elegant dial with two hands, and that’s it. This line of watches shows only two things, time and the good taste of the owner. The bowl-shaped case is elegant, sturdy, and classic. Hour marks rise from the dial and end at the dial window to emphasise the inevitable passing of the time.


The Native line of Nordgreen watches is all about balance. Balance is the key to our success and the key to any success you desire. This line of watches is perfect for any occasion where you want to look elegant and classy. With a slightly elevated rounded case and lugs, along with the minimalistic dial design, you can’t go wrong.


The Philosopher line celebrates the people’s ability to think differently. Without originality, the world would be a quite boring place. The conical case is slightly wider on the base than on the dial to focus your attention to the beauty of this line of watches. The lugs are tugged, the purpose is clear, and the class of these watches is everlasting. 


We like to think we are truly pioneers of the watchmaking industry. And our homeland, Denmark, is the world’s pioneer in new technologies and environmental protection. We like to keep up with the heritage, and that’s how the Pioneer line of Nordgreen watches started. Jacob used wind turbines as inspiration, as they represent the intertwining of green tech and science. This chronograph line of watches is one of the crown jewels in the career of our lead designer. No wonder he was awarded a Red Dot Award; this line of watches is truly something to be proud of.

Why choose Nordgreen fashion watches?

Firstly, we are pretty great at making awesome watches. It’s not just our opinion, but the opinion of our customers, published on Feefo and Trustpilot. Your trust even gained us the Feefo Gold Trusted Service Award in 2020. Feefo describes this award as: “The award for

brands that go above and beyond”, and yes, they are absolutely right. We have free shipping, a free return policy, a 2-years warranty on every watch, and a great support team. Trust me, they know the answers to all your questions.

Secondly, when you buy any of our watches, you support the greater causes. Through our partnership network, we provide clean water in Africa, schooling in India, and forest preservation in Latin America. Best of all, it doesn’t cost you anything. When you buy your Nordgreen watch, just enter the serial code and choose the cause you want to support. We believe in giving back to society and helping the less fortunate ones.  

Thirdly, we use only the finest and the most quality materials in producing our watches. We use elegant yet sturdy 316L stainless steel for cases. Dial windows are made from hardened mineral glass or Sapphire Crystal. All our watches are highly scratch-resistant, and of course, water-resistant. Our straps are interchangeable, and you will be thrilled with the choice we offer you. Italian leather, vegan leather, mesh, nylon, you name it, we have it. The choice of colour is absolutely stunning, and everyone can find his favourite pick.  And finally, all our watches have the finest Japanese Quartz movement, made by Miyota. The elegant body of any of our watches hides the unmatched Japanese precise mechanism. Along with that, batteries will last you up to three years when treated properly.