Circularity
Guardian is designed with circularity in mind. This is manifested in its design DNA which takes into consideration the entire lifecycle of the product.
The circularity-conscious design of Guardian ensures that when the watch reaches its end of life, it can be given new life within the supply chain in a variety of ways.
AS A MANIFESTATION OF NORDGREEN’S CORE VALUES OF RESPECT AND RESPONSIBILITY FOR PEOPLE AND THE PLANET, THE AMBITION BEHIND GUARDIAN IS TO BRING TO LIGHT A WATCH LINE WITH THE LOWEST POSSIBLE CARBON FOOTPRINT.
The circularity-conscious design of Guardian ensures that when the watch reaches its end of life, it can be given new life within the supply chain in a variety of ways.
AS A MANIFESTATION OF NORDGREEN’S CORE VALUES OF RESPECT AND RESPONSIBILITY FOR PEOPLE AND THE PLANET, THE AMBITION BEHIND GUARDIAN IS TO BRING TO LIGHT A WATCH LINE WITH THE LOWEST POSSIBLE CARBON FOOTPRINT.
01 TRANSPORT, LOGISTICS & OFFSETS
Guardian’s packaging is transported from Sweden to Denmark in electric vehicles. The final product is shipped through air or land to the client’s location, depending on the delivery market. Shipments to the US and Asia are made via air, while shipments within Europe are made via land or sea. In specific cases, department stores collect their orders directly from the Nordgreen warehouse in Denmark.
The carbon emissions created by transport and logistics are completely offset in partnership the UNFCCC-certified climate project; Yunnan Lincang Zhenai Hydropower Project in China.
The carbon emissions created by transport and logistics are completely offset in partnership the UNFCCC-certified climate project; Yunnan Lincang Zhenai Hydropower Project in China.
02 EFFORTLESS CARE-TAKING
To ensure the longevity of Guardian, we partnered with various repair centres worldwide, so that if your watch needs to be repaired you can directly rely on the help of our partner watch smiths.In this way, the transportation impact is reduced and the proximity to you is ensured.
03 BUYING BACK & REFURBISHMENT
Guardian introduces a new strategy towards circular economy into Nordgreen: a buy-back program that aims to take back to the supply chain as many resources as possible. Therefore you have the opportunity to have your Guardian bought back and get a percentage of the original price of the watch refunded.
The watches that are sent back to us in a fair condition are repaired and polished so that they meet the same quality standards of a new watch and brought back to the supply chain via Nordgreen’s refurbished online store.
The watches that are sent back to us in a fair condition are repaired and polished so that they meet the same quality standards of a new watch and brought back to the supply chain via Nordgreen’s refurbished online store.
04 RECYCLING
In the case that the product is in a condition that prevents it from being refurbished, then the watch will be recycled. This process will be done within a specialised facility based in the Netherlands.
Innovation
WITH RESPECT AND RESPONSIBILITY WEIGHTED AS THE KEY DRIVERS, WE ENDEAVOURED TO BUILD THE WORLD’S MOST SUSTAINABLE WATCH. OUR WILLINGNESS TO LEARN AND IMPROVE WAS THE MAIN DRIVING FACTOR IN THE CREATION OF GUARDIAN.
3D PRINTED PACKAGING
Each Guardian piece comes in stunning 3D-printed packaging created upon demand, thus avoiding over-production. The beautiful Guardian box is made from 2nd generation recycled PET packaging produced by Lost Boys Lab in Sweden.
100% recycled PLA plastic, 3D printed
DESIGN FOR LIFE
With their ‘design for life’ approach, the creative minds of Pearlfisher London are the ones that brought the Guardian packaging design to light.
Learn more about how they make challenger brands like Nordgreen future-proof from Mike Branson, Founding Partner & Group Chairman at Pearlfisher.
