The circularity-conscious design of Guardian ensures that when the watch reaches its end of life, it can be given new life within the supply chain in a variety of ways.
AS A MANIFESTATION OF NORDGREEN’S CORE VALUES OF RESPECT AND RESPONSIBILITY FOR PEOPLE AND THE PLANET, THE AMBITION BEHIND GUARDIAN IS TO BRING TO LIGHT A WATCH LINE WITH THE LOWEST POSSIBLE CARBON FOOTPRINT.
01 TRANSPORT, LOGISTICS & OFFSETS
The carbon emissions created by transport and logistics are completely offset in partnership the UNFCCC-certified climate project; Yunnan Lincang Zhenai Hydropower Project in China.
02 EFFORTLESS CARE-TAKING
03 BUYING BACK & REFURBISHMENT
The watches that are sent back to us in a fair condition are repaired and polished so that they meet the same quality standards of a new watch and brought back to the supply chain via Nordgreen’s refurbished online store.
3D PRINTED PACKAGING
Each Guardian piece comes in stunning 3D-printed packaging created upon demand, thus avoiding over-production. The beautiful Guardian box is made from 2nd generation recycled PET packaging produced by Lost Boys Lab in Sweden.
100% recycled PLA plastic, 3D printed
DESIGN FOR LIFE
With their ‘design for life’ approach, the creative minds of Pearlfisher London are the ones that brought the Guardian packaging design to light.
Learn more about how they make challenger brands like Nordgreen future-proof from Mike Branson, Founding Partner & Group Chairman at Pearlfisher.